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How To Change Title Tag In Wordpress

A common misconception is Meta descriptions help your Search Engine results positions.

Rest assured, they don't, simply they do improve your click-through rate. Information technology's of import to make certain they're filled out, and they entice people to click your link.

What exactly are Title Tags and Meta Descriptions?

A meta clarification is a snippet of upwardly to 320 characters, that summarises your page content.

A championship tag specifies the championship of your web folio.

Check out both case below:

Meta description and Meta title examples

Why are Title Tags and Meta Descriptions important?

Search Engine Land summarises it perfectly in their article 21 Essential SEO Tips & Techniques by saying:

The meta description tag won't help yous rank, just it volition often appear as the text snippet beneath your listing, so it should include the relevant keyword(south) and be written and so as to encourage searchers to click on your listing.

And then, now nosotros know their importance, how practise we change them?

How to edit Championship Tags and Meta Descriptions in WordPress

If you're using WordPress, we recommend using the very pop plugin Yoast SEO.

Yoast is an all-in-i SEO toolset, used by literally millions of people. It's popular for a reason, super simple to use and very helpful!

Once you've installed and setup the plugin, you'll notice a new section below your usual postal service editing area, it looks like the screenshot below.

Every bit you can see, you lot tin can edit your Titles and your Meta Description right on the folio or mail service you lot're editing.

In that location are likewise some helpful light-green progress bars, letting you know when you've used the recommended amount of characters.

Editing Meta Descriptions in Yoast SEO

How To Write Meta Descriptions

Writing great Meta Descriptions is a copywriting skill in its own right. It'south effectively request users to click your link through the great use of words. It'southward not uncommon for businesses to ask for professional assistance to get these done. If y'all've got a ton of pages on your website, information technology may exist worth bringing in help.

If yous're doing information technology yourself, here are two quick tips to get yous on the right rail.

1) Telephone call To Activeness

Allow'southward confront it, it'due south a call to action. Information technology'southward telling a user what they tin do, or what to look when they click your link. Using verbs in your descriptions, and what your user should expect when they click your link is a great first. Verbs like "Discover", "Acquire", and "Read" are common uses.

2) Answer The Question

Tell your user what they tin can expect when they click your link. If they've asked a question, you can imagine the frustration if your page is not the answer!

If they are disappearing because your description wasn't accurate, information technology's going to contribute to your bounce rate.

Write a sentence that lets your user know what to await, and why they should read information technology. Be as clear every bit possible on the content you are serving.

Want to Learn More?

Want to accept your Search Engine Results to another level? Make sure to check out our commodity on Schema for WordPress.

Source: https://www.growfox.co.uk/blog/how-to-edit-meta-descriptions-in-wordpress

Posted by: negronwentiont.blogspot.com

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